| Lauren has appeared in articles for: |
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* The Oregonian (July 27, 2005) "If The Name Fits, Wear It "
* Miami Herald (July 25, 2004) "At Newest Miami Digs, One Word Says it All"
* Houston Chronicle (May 20, 2004) "They Have Marketing Down to the Letter"
* St. Paul Pioneer Press, MN (May 20, 2004) 'I' Rules - This Little Letter is the Biggest Seller"
* Knoxnews.com (May 2, 2004) "Content-rich Teleseminars Reverse Training Trend"
* Kansas City Star, MO (May 14, 2004) "All in Favor of Apple Say 'I"
* Atlanta Journal-Constitution (April 29, 2004) "Electronics Marketers Masters of the ABCs"
* Times-Picayune, New Orleans (April 26, 2004) Marketing gets Letter Perfect"
* Dayton Daily News, OH (April 25/26, 2004) "Search on for the Next Letter with OOMPH"
* Times Union, Albany, NY (April 25, 2004) "Marketing's Hot Letter? Take an IGUESS"
* Contra Costa Times (April 24, 2004)
* Atlanta Journal-Constitution (April 25 2004) "The IPod Propensity: Well-Lettered is the Name of the Game"
* Minnesota Star Tribune
* New Products Magazine (July 2003) (Frontline) "Product Names Not a Game"
* Brandchannel.com (April 14, 2003) Dannon cultured
* Confectioner magazine (April, 2003) "Name Power - and how to create it in a brand"
* Quicken.com Small Business feature article (March, 2003) "What's in a Name?"
* Self Magazine (TBA, 2003)
* Inventors' Digest (Jan/Feb 2003)
* Wireless Flash News, (Dec. 12 2002)
* News Press (Jan. 7, 2001)
* MetroWest Daily News (June 16, 2000)
* Impress Magazine (Issue 1, 2000)
* Associated Press
* New York Times (Sept. 19. 1999),
* Journal News /Gannett News Service (June 20, 1999)
* Cincinnati Enquirer
* Record Review (May 15, 1998)
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| Lauren has written articles which have appeared in: |
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* The Online Inventor newsletter (March 2003) "How To Name Your Company or Product in 5 Easy Steps,"
* Inventor's Digest Magazine, (Jan. Issue 2003)
* The Independent (London) (September 7, 2002) "Sports Letters: Wrong Name"
* WPI Venture Forum News (April 2002)
* Century City Lawyer (Feb. 2001)
* ClientTimes by Thomson & Thomson (Volume 3, 2000)
* Westchester and Fairfield County Business Journals (Dec. 6, 1999)
* ClickZ and several other websites
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Lauren has appeared on:
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* WTTS Radio Indianapolis (Dec. 16, 2002)
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News 12 Westchester (June 3, 2002)
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WNYE, Ron Thomas Small Business Forum (March 10, 2000)
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She has spoken on product naming to:
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* Featured Presenter at the "Innovators 2003" conference in Chicago (Sept. 2003)
* MBA course at Worcester Polytechnic Institute “New Venture Management and Entrepreneurship”: by Prof. Julian Sulej, PhD (November 14, 2002)
*The Innovators Guild (Danbury, CT, October 18, 2002)
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Past Newsletters are available to read by clicking here.
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